We are honoured to announce that British Airways has been granted the Airline Retailing Maturity status as an Airline. This status recognizes that British Airways uses Shop/Order/Pay/Setup capabilities which are compliant with the standard Enhanced and Simplified Distribution message schema, version 17.2 and the ARM Index Capabilities Verification Guidance.

Delivering the broad variety of personalised retail experiences at speed would not be possible without the support of you - our Partners. We would like to use this opportunity to express our gratitude. Together, we shape the future of the Airline Industry by distributing exceptional services at the best prices.

Visit the Airline Retailing Maturity index Program for additional information around the scope and/or different type of messages.