Last Updated: 15-12-20
Despite the many challenges this year, British Airways is delighted to announce that it has surpassed the NDC Leaderboard target of 20% NDC bookings by 2020 with almost one in two bookings in the UK made through NDC technology. This achievement not only demonstrates our strong commitment to NDC, but also shows the robustness and resilience of NDC. More information on NDC and the Leaderboard can be found here .
This is a significant milestone in a journey that started over 3 years ago, resulting from a truly cross-industry effort. But none of this could have been achieved without your support and we would like to thank everyone involved - in particular, our valued agents, distributors, and IT partners.
NDC provides agents, distributors, startups, and other valued partners with BA's best indirect content - including our industry leading additional price points. True retailing is enabled with NDC - passengers booking through NDC enabled channels are 100 times more likely to buy an ancillary than through the traditional technology.
Our warmest wishes to you and your family for health and happiness in the coming year.